Putting Together Your Own Flyer
1. WHAT - What exactly are you advertising? Get to the point, keep it short and simple.
Should be biggest text on flyer.
2. WHO is putting this on?
-This doesn't have to be very large. If people are interested in
this kind of event they will read to see who is putting it on.
3. WHEN - This is secondary to
WHAT. This should be
an
important part of your flyer.
People don't want to search for dates.
4. WHERE & WHAT TIME - Tell
people where this event will
take place and at what time. This
should also be large but
not as large as WHAT or When -
directions should be
placed at the bottom.
5. EVENTS - This is where you
give the people reasons to
attend. What they will get for their
$$$'s, or involvement.
These items can be bold.
6. HOW MUCH? - Admission price
(members/non-members) -
This doesn't have to be large or bold. If
the people that
read this are interested they will look for this.
7. DIRECTIONS / RESTRICTIONS / CONTACT
- This is
where you put all extra information that the people need
to
know in order to attend. Contact is very important! If you
do not
sufficiently answer someone's question about this
event, they need a
reference number to call to be able to
ask questions.
8. GRAPHIC ELEMENT - Artwork of
some kind will get the attention of someone just
glancing at the
flyer, especially if it is among several others. You are competing
for
attention, and this is one of the best ways to get them to at
least look. Once you get
them to look you are half way there!!!